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Alexandra McCracken                     Brand Designer  /  Graphic Designer  /  Art Director  /  Visual Artist   /  Photographer                      View Portfolio                                                                           

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Hello lovely,

My name is Alexandra McCracken, I’m a Finnish Freelance Brand Designer and Art Director, based in London. Projects that embrace creativity, community, and wellbeing are something that I enjoy. Over the past five years, I am grateful to have designed visual identities for unique events, artists, and community-focused brands. My ethos as a designer and artist is to create positive social change and bring happiness and beauty to everyday life.

Freelance / Work Experience

Agencies that I have freelanced with 


 

Wolff Olins
Freelance / 2022

Senior Graphic Designer

 

 

KOTO

Freelance / 2022

Midweight Graphic Designer

 

 

DesignStudio

Freelance / 2022

Senior Graphic Designer & Art Director 

 

 

in the beginning

Freelance / 2021 - 2022

Brand Designer & Art Director

Fulltime / Work Experience

Companies that I

have worked with 


 

MultiAdaptor

Intern

Graphic Designer / 2019

 

 

Mainstage 
KALA & Snowboxx music festivals

Graphic Designer / 2017-2018

 

 

Hike.

Intern

Graphic Designer / 2017

 

 

Binomi

Intern

Graphic Designer / 2017

 

MoYou London

Intern 
Digital Illustrator 
/ 2013

Exhibitions

Exhibitions that I 
have partaken in 

To Death with a Smile / Mumedi / 

Mexico city, Mexico / 2018

XX / Alexandra McCracken & Sara Silvennoinen / Turku, Finland / 2017

MAH x GMD / GMD, LCC / Corsica Studios / London, UK/ 2017

 

In Principle / GMD, LCC /
London, UK / 2016

 

Freelance & Clients
 

Select clients
& projects

Alexia Koudigkeli

Anjunadeep

​@TheDriveIn Cinema 

ELTAI 

Everyday Cafe

Inner State

In the beginning studio

Habaq Society

KALA 

La Mer

LashLady NYC

Goodthing

Groove On The Grass

May Project Gardens

More Life Adventures

MedEngine

Oak & Green

Our Erotic Mind

Omusubee

She’s Lost Control

Snowboxx

Virgo Moon

Workshops / Events

Workshops that
I have hosted


 

HipHop Garden  
Help Refugees UK / Oct 2019 

SÄDE: embracing your inner creativeness / London College of Communication / March, 2019 

Come We Grow: Education festival / Mitcham Library / May Project

Gardens / February & May 2019 

Features 

Publications mentioning my work 


 

DigitalArts

June 24, 2019

UAL: Stories > London College of Communication

16 April, 2018

Features 

Awards

Some Awards, Sometapahtuma Finalist / Helsinki, Finland /  2013

Client feedback

Testimonials

Steph Hamilton-Jones

Musician & Producer / ELTAI

 

"I worked with Alexandra to create branding for my music project, ELTAI. Given the personal nature of the project, it was important that it reflected me and my process and was suitable for a range of applications in the future. Alex made sure at all points that I was happy with the direction we were going in, and it felt very collaborative. The result is a stunning wordmark that represents my values and the aspirations of my project. In addition, we had discussions about the project in general, and she provided me with support and valuable insights that have helped to guide my own creative process. It was a true pleasure to work with Alexandra. She's a hardworking, patient and inspiring creative who puts her all into making beautiful work. I look forward to working with her again!"

Alan Crofton

Festival Director | Mainstage 

"I have worked with Alexandra over the past 4 years where she started out at our festival business as a design intern in 2017. From the start, Alexandra has proven to have an excellent vision for projects and has always made the process incredibly smooth for us as a company. The briefs have often been incredibly difficult projects and over and again she has excelled in delivering unique and distinctive designs that have gone beyond our expectations. I would highly recommend taking her on to fulfil all areas of design from the inception of new projects to adding further flare to existing ones. The designs Alexandra has provided for our events including Kala Festival, Snowboxx Festival and many more have always been received incredibly well and helped our brands stand out above the rest."

Alexia A. Koudigkeli

Visual Artist 

"Alexandra's name is associated with high level of professionalism and excellent results. So when I needed to turn my start-up business into a luxury brand, I knew who to trust with the task. She helped me figure out the pillars of the brand and the design elements that best represent what my brand is standing for. I walked into a collaboration having very high standards, standards she managed to exceed. She delivered a luxury brand I am proudly calling mine, a beautiful website and tailored social media platforms. All in all, she delivered excellence. Her ability to turn something mediocre into perfection truly astonishes me. Hard-working, persistent, patient and above all easy to work with. She receives feedback as it is meant to be received and uses it as a tool in order to deliver a project not only as you want it to be, but also as it needs to be. After all, is easy to do a good job, but to do a great one, that is the accomplishment. And you Alexandra, you did a great job indeed!"

Sebastian Jacobsen

Industrial Designer | MedEngine

"Along with creative abilities and technical skills, working with Alexandra is always enjoyable. Even when projects necessitated tight deadlines, Alexandra has proven to continuously achieve a very high level of work."

Ana C. Imai

Director | Omusubee

“Alexandra is knowledgeable, creative and professional. She listens, researches and works hard to bring positive results to her customers. The branding Alexandra created was unique and accurately portrays an image of our products. Alexandra used a collaborative approach that took into account what we sell, how we create the product and who buys the product. She helped us reach more people and have higher sales through her efforts. She also worked with social media, setting up and monitoring our social accounts. She advised us how to customer needs and build an ongoing conversation with customers and potential customers. I enjoyed working with Alexandra. As a team player, she has eagerly helped us learn new areas of marketing and did an excellent job expanding our marketing efforts to social media. I recommend Alexandra for any position that will draw upon her skills and her proven record of contribution to marketing and design. She was a remarkable aid to our company.

Juan Lopez

Marketing Manager | Mainstage

“Alex’s contribution to the company was outstanding. She has a keen eye for design and is able to deliver effective solutions and maintain high standards of work under tight deadlines. I really enjoyed working with her, she has a great attitude and is fun to work with. I believe she will be a valuable asset to any creative project.”

My website is currently under construction and if you would like to see more of my work, please email me at hello@alexandramccracken.com

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