Alexandra McCracken
Graphic designer
Artist
Creative
Alexandra McCracken Brand Designer / Graphic Designer / Art Director / Visual Artist / Photographer View Portfolio
Hello lovely,
My name is Alexandra McCracken, I’m a Finnish Freelance Brand Designer and Art Director, based in London. Projects that embrace creativity, community, and wellbeing are something that I enjoy. Over the past five years, I am grateful to have designed visual identities for unique events, artists, and community-focused brands. My ethos as a designer and artist is to create positive social change and bring happiness and beauty to everyday life.
Freelance / Work Experience
Agencies that I have freelanced with
Wolff Olins
Freelance / 2022
Senior Graphic Designer
Freelance / 2022
Midweight Graphic Designer
Freelance / 2022
Senior Graphic Designer & Art Director
Freelance / 2021 - 2022
Brand Designer & Art Director
Fulltime / Work Experience
Companies that I
have worked with
Intern
Graphic Designer / 2019
Mainstage
KALA & Snowboxx music festivals
Graphic Designer / 2017-2018
Intern
Graphic Designer / 2017
Intern
Graphic Designer / 2017
Intern
Digital Illustrator / 2013
Exhibitions
Exhibitions that I
have partaken in
To Death with a Smile / Mumedi /
Mexico city, Mexico / 2018
XX / Alexandra McCracken & Sara Silvennoinen / Turku, Finland / 2017
MAH x GMD / GMD, LCC / Corsica Studios / London, UK/ 2017
In Principle / GMD, LCC /
London, UK / 2016
Freelance & Clients
Select clients
& projects
Alexia Koudigkeli
Anjunadeep
@TheDriveIn Cinema
ELTAI
Everyday Cafe
Inner State
In the beginning studio
Habaq Society
KALA
La Mer
LashLady NYC
Goodthing
Groove On The Grass
May Project Gardens
More Life Adventures
MedEngine
Oak & Green
Our Erotic Mind
Omusubee
She’s Lost Control
Snowboxx
Virgo Moon
Workshops / Events
Workshops that
I have hosted
HipHop Garden
Help Refugees UK / Oct 2019
SÄDE: embracing your inner creativeness / London College of Communication / March, 2019
Come We Grow: Education festival / Mitcham Library / May Project
Gardens / February & May 2019
Features
Publications mentioning my work
UAL: Stories > London College of Communication
16 April, 2018
Features
Awards
Some Awards, Sometapahtuma Finalist / Helsinki, Finland / 2013
Client feedback
Testimonials
Steph Hamilton-Jones
Musician & Producer / ELTAI
"I worked with Alexandra to create branding for my music project, ELTAI. Given the personal nature of the project, it was important that it reflected me and my process and was suitable for a range of applications in the future. Alex made sure at all points that I was happy with the direction we were going in, and it felt very collaborative. The result is a stunning wordmark that represents my values and the aspirations of my project. In addition, we had discussions about the project in general, and she provided me with support and valuable insights that have helped to guide my own creative process. It was a true pleasure to work with Alexandra. She's a hardworking, patient and inspiring creative who puts her all into making beautiful work. I look forward to working with her again!"
Alan Crofton
Festival Director | Mainstage
"I have worked with Alexandra over the past 4 years where she started out at our festival business as a design intern in 2017. From the start, Alexandra has proven to have an excellent vision for projects and has always made the process incredibly smooth for us as a company. The briefs have often been incredibly difficult projects and over and again she has excelled in delivering unique and distinctive designs that have gone beyond our expectations. I would highly recommend taking her on to fulfil all areas of design from the inception of new projects to adding further flare to existing ones. The designs Alexandra has provided for our events including Kala Festival, Snowboxx Festival and many more have always been received incredibly well and helped our brands stand out above the rest."
Alexia A. Koudigkeli
Visual Artist
"Alexandra's name is associated with high level of professionalism and excellent results. So when I needed to turn my start-up business into a luxury brand, I knew who to trust with the task. She helped me figure out the pillars of the brand and the design elements that best represent what my brand is standing for. I walked into a collaboration having very high standards, standards she managed to exceed. She delivered a luxury brand I am proudly calling mine, a beautiful website and tailored social media platforms. All in all, she delivered excellence. Her ability to turn something mediocre into perfection truly astonishes me. Hard-working, persistent, patient and above all easy to work with. She receives feedback as it is meant to be received and uses it as a tool in order to deliver a project not only as you want it to be, but also as it needs to be. After all, is easy to do a good job, but to do a great one, that is the accomplishment. And you Alexandra, you did a great job indeed!"
Sebastian Jacobsen
Industrial Designer | MedEngine
"Along with creative abilities and technical skills, working with Alexandra is always enjoyable. Even when projects necessitated tight deadlines, Alexandra has proven to continuously achieve a very high level of work."
Ana C. Imai
Director | Omusubee
“Alexandra is knowledgeable, creative and professional. She listens, researches and works hard to bring positive results to her customers. The branding Alexandra created was unique and accurately portrays an image of our products. Alexandra used a collaborative approach that took into account what we sell, how we create the product and who buys the product. She helped us reach more people and have higher sales through her efforts. She also worked with social media, setting up and monitoring our social accounts. She advised us how to customer needs and build an ongoing conversation with customers and potential customers. I enjoyed working with Alexandra. As a team player, she has eagerly helped us learn new areas of marketing and did an excellent job expanding our marketing efforts to social media. I recommend Alexandra for any position that will draw upon her skills and her proven record of contribution to marketing and design. She was a remarkable aid to our company.
Juan Lopez
Marketing Manager | Mainstage
“Alex’s contribution to the company was outstanding. She has a keen eye for design and is able to deliver effective solutions and maintain high standards of work under tight deadlines. I really enjoyed working with her, she has a great attitude and is fun to work with. I believe she will be a valuable asset to any creative project.”
My website is currently under construction and if you would like to see more of my work, please email me at hello@alexandramccracken.com