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Rebranding: Freecycle 



/ Branding & Identity 

/ University project 

“The Freecycle Network® is made up of 5,000+ groups with over 9 million members across the globe. It’s a grassroot and entirely non-profit movement of people who are giving (and getting) stuff for free in their own towns and keeping good stuff out of landfills.”


For one of my final year projects, I rebranded Freecycle. I believe Freecycle is a great platform that deserves a better branding. The rebrand for Freecycle is welcoming, bright and confident. The main goals of the rebrand was to give them a up to date look, update their website and app and to allow the community to take a part of the branding with the all-inclusive handwriting as the secondary type. The type allows all the volunteers around the world to take part and promote Freecycle, with their DIY posters and ads.


Hey there! My name is Alex, and I am a London based freelance graphic designer and artist  My passions include quality design, design for good, working with people, nature and wellness.

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