/ Branding & Identity
/ University project
“The Freecycle Network® is made up of 5,000+ groups with over 9 million members across the globe. It’s a grassroot and entirely non-profit movement of people who are giving (and getting) stuff for free in their own towns and keeping good stuff out of landfills.”
For one of my final year projects, I rebranded Freecycle. I believe Freecycle is a great platform that deserves a better branding. The rebrand for Freecycle is welcoming, bright and confident. The main goals of the rebrand was to give them a up to date look, update their website and app and to allow the community to take a part of the branding with the all-inclusive handwriting as the secondary type. The type allows all the volunteers around the world to take part and promote Freecycle, with their DIY posters and ads.