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music festival 


/ Branding & Identity

/ University project  

PLEI is a weekend festival full of surprises, play, workshops and music. The festival believes in embracing playfulness, creativity, the importance of play and people coming together.

The colourful and playful branding along side with the unique handwritten type, shows the fun side of PLEI and represent the freedom, flexibility and creativity of the festival.

Hey there! My name is Alex, and I am a London based freelance graphic designer and artist  My passions include quality design, design for good, working with people, nature and wellness.